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Terms of Service

Last updated: July 4, 2026

This is a genuinely thorough starting template, not legal advice. Have it reviewed by a lawyer before relying on it — especially Sections 12 (governing law) and 11 (liability), which have placeholders that need filling in for your actual jurisdiction and business structure.

1. Acceptance of these terms

By submitting the form on this site, emailing us about our services, or engaging Apex Local Systems ("we," "us," "our") for an AI Visibility Audit, Fix Sprint, or Monthly Monitoring engagement, you ("you," "client") agree to these terms. If you don't agree, please don't use the form or engage our services.

2. Who this applies to

These terms apply to anyone who submits the form on this site, emails us about our services, or engages us for a paid service, and to any business or individual on whose behalf that person is acting.

3. What we offer

Apex Local Systems provides three core services:

  • AI Visibility Audit — prompt testing across AI platforms, response analysis, visibility scoring, competitor gap analysis, and a client-ready report with recommendations.
  • Fix Sprint — focused content and page updates for the issues identified in an audit, delivered as drafts for your review and approval before anything is published.
  • Monthly Monitoring — recurring prompt checks, score tracking over time, and updated recommendations as AI platform behavior changes.

Specific scope, deliverables, timeline, and pricing for any engagement are agreed upon separately in writing (email is sufficient) before work begins. Nothing on this website is itself an offer to contract — it's a description of what we do.

4. Eligibility

Our services are intended for business owners, operators, and authorized representatives acting on behalf of a business. You confirm that any information you provide about a business is accurate and that you're authorized to request services on that business's behalf.

5. No guaranteed results

We do not guarantee specific AI recommendation rankings, mention rates, traffic, leads, or business outcomes of any kind. AI systems (Claude, Gemini, ChatGPT, Google AI Overviews, and similar) change how they generate answers over time, based on decisions made by their operators, and entirely outside our control. Our recommendations are based on good-faith analysis of observed patterns at the time of testing, not guarantees about future behavior of any AI system.

6. Third-party AI platforms

Our audits test how third-party AI platforms respond to prompts about your business. We do not control, operate, or have any special relationship with these platforms. Their responses may be inaccurate, may change without notice, and may differ between users, sessions, or regions. We report what we observed at the time of testing; we cannot guarantee it reflects what any AI system will say at any other time.

7. What we don't do

We do not, on your behalf or ours:

  • Fabricate reviews, citations, testimonials, or results
  • Use deceptive, spammy, or manipulative tactics to influence AI systems or search engines
  • Publish content or changes to your website without your explicit approval
  • Send outreach email at scale without a working, honored opt-out
  • Share your confidential business information outside what's needed to deliver the engagement

8. Your responsibilities

As a client, you agree to:

  • Provide accurate information about your business, services, and goals
  • Review and approve (or reject) any content, fixes, or outreach drafts we prepare before they go live
  • Respond to reasonable requests for information needed to complete an engagement
  • Use any reports, recommendations, or deliverables we provide for your own business purposes, not for resale to third parties

9. Intellectual property and deliverables

Once an engagement is paid in full, you own the specific deliverables prepared for you (reports, content drafts, recommendations). We retain ownership of our underlying methodology, scoring frameworks, templates, and any tools or software used to produce those deliverables, and may reuse that underlying methodology for other clients.

10. Confidentiality

Information you share with us about your business (services, pricing, competitors, internal notes, and similar) is used only to deliver the engagement and is not shared outside what is needed to do that work, except where disclosure is required by law.

11. Payment

Pricing and payment terms for any engagement are confirmed in writing before work starts. [Add your specific payment schedule, invoicing method, late-payment terms, and refund policy here before publishing — this is the one section that most needs your actual business specifics rather than generic language.]

12. Warranty disclaimer

Our services and this website are provided "as is," without warranties of any kind, express or implied, including any warranty of merchantability, fitness for a particular purpose, or non-infringement, except where such warranties cannot be excluded by law.

13. Limitation of liability

To the extent permitted by law, Apex Local Systems is not liable for indirect, incidental, special, or consequential damages arising from use of our services or this website, including lost profits, lost business, or loss of data, even if advised of the possibility of such damages. [This section, along with any liability cap tied to fees paid, should be reviewed and adjusted for your jurisdiction and risk tolerance before publishing.]

14. Indemnification

You agree to indemnify and hold Apex Local Systems harmless from claims, damages, or expenses arising from your breach of these terms or misuse of any deliverables we provide, except where caused by our own negligence or misconduct.

15. Termination

Either party may end an ongoing engagement (such as Monthly Monitoring) with reasonable written notice. Fees already paid for work completed are non-refundable except as otherwise agreed in writing for a specific engagement.

16. Governing law

[Add the state/country whose law governs these terms, and where disputes would be handled, before publishing. This is currently a placeholder and these terms are not complete without it.]

17. Severability

If any part of these terms is found unenforceable, the rest remains in effect, and the unenforceable part will be interpreted to best reflect the original intent.

18. Entire agreement

These terms, together with any written engagement agreement for a specific service, make up the entire agreement between you and Apex Local Systems regarding that engagement, and supersede any prior discussions on the same subject.

19. Changes to these terms

If these terms change in a meaningful way, we'll update the date at the top of this page. Changes apply to engagements entered into after the update; ongoing engagements are governed by the terms in effect when they began, unless we agree otherwise in writing.

20. Contact

Questions about these terms: hello@apexlocalsystems.com